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For a fresh, elegant lip color with an undertone of cool pink.

701 Wild Rose is an elegant, pink lip color with a cool-dark undertone. It can be used for all lip types and is ideal for those who want expressive lip pigmentation. Used sparingly and blended in with a fine pigmentation technique, the 701 Wild Rose looks soft and rosy. A more intense result is achieved accordingly through more pigment incorporation.

Color characteristics

  •  color composition
  •  blend (Mix)
  •  cold
  •  strong coverage
  •  contains iron oxide

Application areas

  •  Lip

Fitzpatrick skin type

I very bright, pale white

II light, blond

III light brown, light to olive

IV olive, medium brown

V brown, dark brown


Aqua, Propylene Glycol, C.I. 77891, C.I. 561300, C.I. 77492, Silica, Castor Oil Hydrogenated Ethoxylated, Sodium Polyphosphate

Mixing Tips

701 Wild Rose (1)
705 Dark Umbra (1)
This mixture gives a very nice velvet effect that intensifies the natural lip tone.

Application area: Lip

701 Wild Rose (2)
404 Poppy Red (1)
A fresh shade that makes cool lips appear more vibrant.

Application area: Lip

Information: The numbers in parentheses indicate the mixing ratio.

REACH compliant

Our pigments are ECHA and REACH compliant and meet the requirements of ResAP (2008)1.


Our pigments are vegan and are produced in a controlled manner from non-animal ingredients.

No animal testing

We use only high purity ingredients, guaranteed without animal testing.


All our pigments are intermixable, allowing you to customize your color pallet.


Partners Worldwide

A worldwide network of highly reliable business partners allows for the best availability of our products and services in your country.