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Darkened brown-red with a magenta undertone for rich, intense lips.

Our 405 Sweet Plum is a plum shade with a high red content and is popular to use pure for an intense lip color.

Color characteristics

  •  color composition
  •  blend (Mix)
  •  cold
  •  strong coverage

Application areas

  •  Lip
  •  Areola

Fitzpatrick skin type

III light brown, light to olive

IV olive, medium brown

V brown, dark brown


Aqua, Propylene Glycol, C.I. 56110, PVP, C.I. 77891, Silica, C.I. 51345, PEG-400, Simethicone

Mixing Tips

405 Sweet Plum (2)
103 Orange (1)
For an ideal result on lips with a bluish undertone.

Application area: Lip

405 Sweet Plum (1)
408 Maroon Red (1)
For a darker lip color with even more saturation and intensity.

Application area: Lip

Information: The numbers in parentheses indicate the mixing ratio.

Free of heavy metals

Our pigments contain no banned heavy metals.


Our pigments are vegan and are produced in a controlled manner from non-animal ingredients.

No animal testing

We use only high purity ingredients, guaranteed without animal testing.


Our pigments are ECHA and REACH compliant and meet the requirements of ResAP (2008)1.


Partners Worldwide

A worldwide network of highly reliable business partners allows for the best availability of our products and services in your country.